{"id":244,"date":"2010-10-17T03:04:03","date_gmt":"2010-10-17T07:04:03","guid":{"rendered":"http:\/\/cis.bentley.edu\/mfrydenberg\/?p=244"},"modified":"2010-10-17T03:10:33","modified_gmt":"2010-10-17T07:10:33","slug":"first-on-the-list","status":"publish","type":"post","link":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/2010\/10\/17\/first-on-the-list\/","title":{"rendered":"First on the List"},"content":{"rendered":"<p>I presented a paper \u00a0at <a href=\"http:\/\/celda-conf.org\" target=\"new\">CELDA <\/a>entitled &#8220;First on the List: SEO Contests as Authentic Learning.&#8221;<div id='gallery-1' class='gallery galleryid-244 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/2010\/10\/17\/first-on-the-list\/p1040799\/'><img width=\"150\" height=\"113\" src=\"https:\/\/cis.bentley.edu\/mfrydenberg\/wp-content\/uploads\/2010\/10\/P1040799.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/2010\/10\/17\/first-on-the-list\/p1040798\/'><img width=\"150\" height=\"113\" src=\"https:\/\/cis.bentley.edu\/mfrydenberg\/wp-content\/uploads\/2010\/10\/P1040798.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/2010\/10\/17\/first-on-the-list\/image087_small\/'><img width=\"150\" height=\"113\" src=\"https:\/\/cis.bentley.edu\/mfrydenberg\/wp-content\/uploads\/2010\/10\/image087_small.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<\/p>\n<p>The paper was co-authored by <a href=\"http:\/\/www.francis.edu\/Miko.htm\" target=\"_blank\">Prof. John Miko <\/a>of St. Francis University. The abstract follows:<\/p>\n<blockquote><p>Search Engine Optimization (SEO) describes a set of techniques applied to a Web site over time so it achieves a desirable position with a search engine&#8217;s rankings. SEO is an important strategy for organizations and individuals in order to promote their brands online. This paper describes an online learning activity that mimics a popular real-world event known as an SEO Contest. SEO Contest participants make use of a variety of techniques in order to compete for the top position in a search engine&#8217;s results when searching for a specified word or phrase. Results from this study show that teachers can leverage an SEO Contest as an authentic learning environment to effectively develop college students&#8217; competence in implementing SEO techniques.<\/p><\/blockquote>\n<p>Slides after the jump.<\/p>\n<p><!--more--><\/p>\n<blockquote><\/blockquote>\n<div id=\"__ss_5463966\" style=\"width: 425px;\"><strong><a title=\"Celda2010 presentation\" href=\"http:\/\/www.slideshare.net\/checkmark\/celda2010-presentation\">Celda2010 presentation<\/a><\/strong><object id=\"__sse5463966\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"355\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=celda2010presentation-101017015404-phpapp02&amp;stripped_title=celda2010-presentation&amp;userName=checkmark\" \/><param name=\"name\" value=\"__sse5463966\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"__sse5463966\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"355\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=celda2010presentation-101017015404-phpapp02&amp;stripped_title=celda2010-presentation&amp;userName=checkmark\" name=\"__sse5463966\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/checkmark\">checkmark<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I presented a paper \u00a0at CELDA entitled &#8220;First on the List: SEO Contests as Authentic Learning.&#8221; The paper was co-authored by Prof. John Miko of St. Francis University. The abstract follows: Search Engine Optimization (SEO) describes a set of techniques applied to a Web site over time so it achieves a desirable position with a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,22],"tags":[],"_links":{"self":[{"href":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/wp-json\/wp\/v2\/posts\/244"}],"collection":[{"href":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":4,"href":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"predecessor-version":[{"id":249,"href":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/wp-json\/wp\/v2\/posts\/244\/revisions\/249"}],"wp:attachment":[{"href":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.bentley.edu\/mfrydenberg\/index.php\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}