Xinru is an Assistant Professor in Computer Information Systems at Bentley University. Her work explores psychological and social factors that influence attitudes towards and use (or non use) of social media. Her latest work focuses on Privacy, Ethical Privacy Design and Research Practices, Technology Non Use, the influence of Individual Traits or Life Phases, and Human-Algorithm Interaction. Xinru's research has been funded by Disney Research, Samsung, Yahoo! and the National Science Foundation. Her dissertation received the 2015 iSchools Doctoral Dissertation Award and a 2014 Yahoo! Best Dissertation Fellowship Award. Xinru has also worked in the information risk industry, leading interaction design and as a product manager. Utah's Women Tech Council chose her as a Rising Star Tech Award finalist, recognizing women "driving innovation, leading technology companies, and [who] are key contributors to the community." Xinru holds a Ph.D. in Information and Computer Science, concentration Informatics, from University of California, Irvine, and B.S. and M.S. in Computer Science, specialization Human-Computer Interaction, from Stanford University. She is actively involved in her academic community, publishes in leading conferences, and enjoys volunteering in various community programs working with youth.